About Us

Pfaff Reserve is Canada’s destination for high-end pre-owned vehicles – late model and vintage. With three locations, we offer white-glove service customers from around Canada, North America, and the world. We scour the global market for the best cars available, and our flexible purchasing and leasing options accommodate customers who want the flexibility of changing vehicles often. Pfaff Reserve’s service doesn’t end with the sale.


International Service Pfaff Reserve has the knowledge, connections, and ability to deliver vehicles anywhere in the world. Our brokerage experts have the experience to arrange seamless delivery, wherever you live or work, and we have already sold and delivered vehicles to the United States, Europe, and the Middle East.

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The Team

Toronto
Chris Pfaff photo
Chris Pfaff
CEO
Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsports
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Jimmy Vervitas
Brand Manager
Before spending a year outside away from the company, Jimmy spent almost 15 years with Pfaff, in service, sales, and management roles with Volkswagen, Porsche, and McLaren. During his time as General Manager of McLaren Toronto, he led the team in achieving Global Retailer of the Year status in 2017. Jimmy’s experience, and his passion for classic, exotic, performance, and collectible cars make him the perfect candidate to lead the expansion of the Pfaff Reserve brand, which was established under his watch in 2016. He oversees the operations of Pfaff Reserve at 101 Auto Park Circle in Woodbridge, and is also responsible for the national expansion of the Pfaff Reserve brand national, including our new location in Calgary.
Chris Green photo
Chris Green
General Manager
Chris Joined Pfaff through the Motorsports division back in 2012 as he competed in the final 2 races of the Porsche GT3 cup series of the season and taking home the win. 2013-14 Chris returned in the roll of Team race driver again for Pfaff motorsports representing the Porsche banner and he became more involved in promotional events across other brands within Pfaff’s banner. Being a great ambassador through Motorsports it was decided that Chris would join the team in a fulltime role as Brand Manager with the McLaren and Pagani brands while still representing Pfaff Porsche in the Canadian GT3 Cup championship. Previously having worked for an Electronic engineering consulting company in Montreal as Product Manager for close to 8 years, Chris had the understanding and ability to help grow a brand on a national platform. Chris is married and enjoys traveling, skiing, running and spending time with friends and family when he is not working or still racing
Edward Wang photo
Edward Wang
Reserve Sales Manager
Edward joined the Pfaff Automotive Group in 2013 with the opening of our McLaren and Leasing stores in Vancouver, and has been in the automotive industry for over 5 years working for companies like Honda, and BMW. Edward is a true automotive enthusiast, a passion since childhood that has led to the ownership of many diverse vehicles. Edward thinks of the sales process as the start of a relationship, and strives to create a lasting friendship with each client.
Calgary
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Brian Davies
Reserve Sales Manager
Brian has loved cars and bikes since he was a small child - his favorite one typically depends on his mood, though the McLaren F1 is his all-time favorite. Prior to working in automotive, his diverse background includes working in construction, as a welder, heavy equipment operator, and a personal fitness trainer. In the car business, he has worked with General Motors, Ferrari/Maserati, and Lamborghini before joining Pfaff to manage the new Calgary location in November 2018. Brian loves to spend time with his wife and two pugs, travelling, working out, and watching football.
Vancouver
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Mark Edmonds
General Manager
Mark is a well-known, well-liked, and well-respected presence in Vancouver’s high-end car scene, with almost two decades of experience across multiple brands. He studied real estate, sociology, and marketing and sales management at UBC, and his career includes experience with Aston Martin, Bentley, Jaguar, Land Rover, Ferrari, and more. He was most recently General Manager of Ferrari Maserati of Vancouver, and prior to that honed his high-end pre-owned knowledge at Weissach Performance.

Contact Us

At Pfaff Reserve, we understand that our relationships with our customers are the most important aspect of our business. Our goal is to make your car buying and ownership experience unlike any other you have experienced, and we are confident that our knowledgeable and experienced sales and service staff will meet and exceed your needs.

Why choose us? Most importantly, we are passionate about high-performance sports cars and driving, and we wake up enthusiastic every morning to talk to our customers about it.

Featuring many rare and exciting pieces, our showroom is filled with different colors, styles, and models, just waiting for you to find your perfect match.

Hours of Operation

Pfaff sales and service temporarily closed until April 8, 2020. As we continue to navigate COVID-19 developments, the health and safety of our employees, customers, and communities remains our priority. In order to limit unnecessary contact, we have decided to close our dealerships until April 8, 2020. Sales representatives are still available for consultations on our websites, via live chat, social media, and over the phone.